Services

Brand Store Deployment

iOS Development

eCommerce Systems

UX/Performance Optimization

Brand Store Deployment

iOS Development

eCommerce Systems

UX/Performance Optimization

Brand Store Deployment

iOS Development

eCommerce Systems

UX/Performance Optimization

Project Overview

Cole Sport is the winner of Rocky Mountain Ski Shop of the Year, SIA Retailer of the Year and Best Park City Ski Shop by Freeskier Magazine. They sell some of the most exclusive brands in the industry including Bogner, Kjus and Toni Sailer. We were hand-picked by Cole Sport for a top-to-bottom overhaul of their e-commerce initiative. Not only were we able to help boost sales significantly, we also developed a custom integration with their inventory control system, deployed a mobile shopping application, and helped design their in-store interactive display.

E-Commerce Design & Build


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A Comprehensive Brand Strategy

Cole Sport is a retailer for some of the industry’s most premier brands, and as such, they wanted an exclusive online experience for their top producing lines. We designed, built, and deployed 10 unique stores that supported each respective brand both visually and stylistically. As a result, Cole Sport was able to leverage existing relationships, strengthen new ones, as well as boost sales among their top selling brands all under the Cole Sport umbrella.


We Deployed Sites Exclusively For The Following Brands:

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Interactive iPad Wall

We developed an interactive in-store experience built exclusively for GORE-Tex & Cole Sport that allows shoppers to learn about GORE-Tex’s technology and construction. Additionally, shoppers may browse available inventory and product offerings from brands with products constructed from GORE-Tex.

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Reservation Form UX Overhaul


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Our Improvements

1. Streamlined Form Fields
By reducing the number of steps the user has to take to complete their reservation by nearly 75%, (4 steps instead of 12) we’ve optimized the form for higher conversion rate.

2. Form Field Validation
Research suggests that when you show the user their entry has been validated, they’re more likely to proceed. Showing users realtime progress is a best practice and offers an optimized form experience.

3. Enhanced Visual Presentation
By breaking the fields into logical, discreet steps, we’ve condensed the amount of information that the user has to process, reducing the chance they’ll be overwhelmed and exit the form.

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