1. Prominent Product Display
One aspect that makes RAMP unique to the industry is their solid bamboo core skis and snowboards. The bamboo not only plays a large role in the function of the ski, but creates a visual aesthetic distinct to RAMP that we wanted to showcase on the product page.
2. E-Commerce Elements Within Page Fold
User-behavior studies have shown that stores who keep their transactional elements (product options, cart buttons, etc.) higher on the page have stronger conversion rates. Additionally, placing credit card icons in plain view is shown to reaffirm the user’s trust in the security of the site.
3. Iconic Ski Attributes
We created icons for various ski attributes that present custom ski features in a visual manner. Using icons instead of text allows shoppers to easily scan for the desired ski features that will help inform their purchasing decision.
4. Easy-to-Read Ski Spec Table
Skis have a lot of specifications, from tip-waist-tail measurements to length and shape profiles. On many manufacturers, this info is buried in the content even though it’s a critical piece of information. We wanted to ensure shoppers could easily identify the right size for them so we consciously included this information in an easy-to-read table high on the page.